DropOff is a delivery service brand focused on providing easy, fast, and efficient delivery of essential items. The logo design reflects movement and speed through a forward arrow integrated within the typography, symbolizing seamless and reliable service.
Along with the logo, a comprehensive brand identity and style guide was developed to ensure consistency across all touchpoints. The system defines typography, color palette, logo usage, and visual elements, creating a cohesive and scalable brand presence suitable for digital and print applications.
Tools Used: Adobe Illustrator CC 2021, Adobe Photoshop CC 2021
Key Details
- Industry: Delivery / Logistics
- Style: Modern, Minimal, Functional
- Concept: Speed, efficiency, forward movement
- Focus: Brand clarity, scalability, consistency
- Deliverables: Logo design, brand identity, style guide
Logo Design
Brand Style Guide
