There are various graphic design projects into which I tried my hand on inclusion printing & stationery stuffs, to web related graphics. With each and every project, I learned something new about designing. Something which inspired me. Something which pushed me to the new heights of improvement. It’s not that I was perfect at the start. I too made mistakes initially and failed in impressing my clients, but I learned from each mistakes and tried not to repeat it again. When I failed at times, I recorded in my memory to learn a lesson out of it.
And with all my experiences, here are some of the important points to consider which I learned and which every Graphic Designer should remember when they are dealing with Graphic Design projects:
1. Proactively Collect the Basic Requirements
Before initiating the project, try to understand what the client basically needs and collect all the inputs. It’s only to avoid any kind of future confusions & misunderstanding during or after the completion of the project because if you won’t understand what the client actually wants, the output which you’re going to deliver and what they actually asked for, will differ.
2. Communicate Well
Communication is one of the best thing you can do to create a long-lasting impression. If you communicate well initially, the chances are quite good that the client will give his best to support and coordinate you throughout the project.
3. Always Ask for Advance Payments
No matter how big or small the designing project is, no matter whether the client is a stranger to you or is your relative or a friend, always ask for 50% advance payment.
In case of clients with formal terms, the communication can be made easily regarding the payment by mentioning it in the Quotation Document‘s Terms & Conditions list, showing that it’s your policy to start the project with an advance.
In case you’re finding trouble asking for the payment if the client is your friend or relative, you can compromise it on 1/4th payment instead of 50%.
4. Never Give Sample Works without Your Watermark
There are some clients who want to test your skill by providing some sample files from their requirements. In this you have to take a small element of risk by providing a part of the work they want but the vital part of this is to provide them the work by putting your watermark over it. By this they can’t use the file for their work and the purpose of testing your skills also gets fulfilled.
5. Ask Sufficient Time & Right Cost to Show Your Creativity
A good design needs creativity and creativity needs time and it’s true. Tell the client beforehand that the project will take this much time to finish, as there is a systematic process which you follow to achieve the best possible result. Meanwhile don’t forget to provide them the progress of the work in regular intervals.
Never take your skills for granted. Try asking for the best price for the efforts & time you’re devoting. Never underestimate yourself. Never undervalue your level.
6. Quality First, Money Second
Money is always secondary since it will get spent after a period of time but work will always sustain. Firstly, when you see your works in future or show it to someone, you yourself will feel proud of the great job you’ve done. Secondly, it will add up to your graphic design portfolio.
7. Always Try to Deliver Projects on Time
This point is directly related to the 4th point. Try to deliver the files right in the time you’ve asked for. It always puts a positive impression and thus, there are chances of successful projects.
8. Always Work in Pixel-Perfect Graphic Design
In these years I’ve transformed my habit from working in 100% view to working in 10% view by time after zooming it and giving it a pixel perfect quality. This is one of the things which gives your work an element of perfect quality and to you, a trait of professionalism.
9. Don’t Negotiate Too Much
There are some clients who doesn’t want results but only try to economize their budget as best as possible. Either stay away from these craps or tell them your mark of negotiation limit.
10. Maintain an Attitude
Last but definitely not the least, maintain an attitude. Some take Graphic Designing a job for granted but after all you’re working by using your skill sets and talent which you’ve developed over years and which you’re excelled into.
Graphic Design is a serious job and you should get paid right for the your skills, ability, creativity and hard work. Never let others take it for granted, underestimate or emphasize. Take steps wisely, boldly and always try to maintain your professionalism.